Emergency button

surveillance/spectacle

It has (or it say it has) 50 million users/customers worldwide. Perhaps they are not many. The online matchmaking app Tinder, and its owner, deserves to celebrate this accomplishment, establishing itself as an intermediary of human libidinal currents across the globe. And, of course, nothing is done for free: setting horniness aside, Tinder distributes the personal data of its users/costumers not only to 45 more companies (which belong to the same company group, thus considered “intra-company transactions”), but also to advertising companies. In this way, it violates the european legislation on the protection of personal data (known as, GDPR). Certainly it does. But compared to happiness, what is personal data worth, huh?

Now Tinder has decided that it has to sell even more importance to its users/customers. It added an “emergency button” to its app. Many things happen (or, can happen) when two people meet through a dating app; therefore, an alarm was needed. Nothing comes for free, of course. It comes together with geolocation. For, once the “emergency button” is pressed, the system sends a message to the person under threat (: to the cell phone device) a message of the type: “Is everything alright?” If there is no response (or there is a negative one) within the next minute, then the company will contact the “closest police station” -and for this, an address is needed…

So there are new data available for the love-friendly company… But at some time, it used to be the family that wanted a full report for the rendezvous. Nowadays, thanks to the almighty technology, everybody does a gradual removal of the digital veils of privacy, to the delight of pioneering businessmen; but they are not at risk at being scolded: Say whaaat!??? That’s who you found? No. The company meddles with all the rest, except personal taste. (For the time being…)

bytes & genes | cyborg #17 – 02/2020